HSBC Private Bank and the private banking activities of HSBC Trinkaus as well as the HSBC Private Banking entities, known collectively as Global Private Banking, provide services to high net worth individuals and their families through 95 offices in more than 37 countries, and territories in Europe, the Americas, the Asia-Pacific region, the Middle East and Africa. Profits before tax were US$1.1billion for year ending December 2010 and reported total client assets under management were US$499billion.

The HSBC Group
Headquartered in London, HSBC is one of the largest banking and financial services organisations in the world. Its international network comprises 7,500 offices in 87 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa.

HSBC provides a comprehensive range of financial services to around 95 million customers through: Personal Financial Services (including Consumer Finance); Commercial Banking; Global Banking and Markets (formerly Corporate, Investment Banking and Markets); and Private Banking.

The HSBC Group had assets of US$2,455 billion at 31 December 2010, and made a pre-tax profit of over US$19billion.